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Fiori & Co.

Simplifying + Streamlining: The Designer’s Way

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August is typically a slower month at Fiori + Co, which means spending more remote hours at the beach—and a chance to pick up new skills. This year, I’m learning TikTok. Not to show off my dance skills (my husband calls me Elaine from Seinfeld) but as a new way to connect with followers, share fresh design inspiration, and bring our projects to life in short, engaging videos.

Here’s my first TikTok added to my Instagram feed to tie in with my next topic!

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The Psychology of Design

In design psychology as in life, removing uncertainty—whether it’s too many choices or unpredictable costs—creates a smoother, more enjoyable experience. 

If you’ve visited my newly designed website, you’ll notice a dedicated Window Treatments tab. This isn’t just a service—it’s a simplified, curated experience. Full-home design comes with hundreds of decisions and hourly invoices; window treatments shouldn’t. That’s why, after the initial consultation, we now offer a one-price, start-to-finish package: design, fabric selection, measure, and install. One process, one invoice, one beautiful result—so you know exactly what to expect from the very beginning.

By streamlining decisions and setting one price, we take the guesswork out of both the design and your investment. The result? A beautiful transformation with no surprises—just clarity, confidence, and peace of mind.

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Rare Finds

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In this issue of Rare Finds, I’m sharing the work of artist Sarah Darlene Parlmeri . She takes remnant textiles—pieces others might overlook—and turns them into layered, mixed-media artworks. This piece, in particular, spoke to me. The craftsmanship is extraordinary, and in a design world that can sometimes feel like “fast fashion,” her work is a reminder that beauty and sustainability can go hand in hand.

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Design is personal, and the right choices make all the difference.

Want to learn more? It all starts with a conversation. Reach out and let’s explore what’s possible together.

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